Advertising CSP 3: Represent NHS Blood campaign
1) What is an advertising campaign? . An advertising campaign is a series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or of the brand itself. 2) What is the objective of the NHS Represent campaign? the NHS objective is to gain awareness for the people who suffer from anemia their goal is to increase the amount of coloured people who are donners as only 3% of black and Asian people are donners 3) What does this advert want people to do once they've seen it (the 'call to action')? the adverts encourages more coloured people (eg - black and Asian ) as only 3% of coloured people are donners also at the end of the advert the three chairs could represent the three races indicating that there is a place for all 4) Why is the advert called 'Represent'? the advert is called represent as it wants more coloured people to represent their culture and support others of the same race as ...