Jasveen's blog

  Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? they introduce the magazine as fabulous and is presented for the rich as they do a call to action by saying "rifle shot to the riches readers "this calls out high upper class as this shows tatler as a expensive high quality brand and loved by the rich as they say "they love to shop " 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Key Demographics Age - 41 Gender - Women AB - 83% HHI -  £261,572 % of those living in London - 70% the demographics show average readers are wealthy woman  who live in London who love to spend money shopping on expensive clothes...

  Advertising & Marketing: Final index 1)   Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising  3)  Advertising CSP 1: OMO print advert  4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)   Advertising CSP 3: Represent NHS Blood campaign  

  1) What is an advertising campaign? . An advertising campaign is a series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or of the brand itself.  2) What is the objective of the NHS Represent campaign?  the NHS objective is to gain awareness for the people who suffer from anemia their goal is to increase the amount of coloured people who are donners as only 3% of black and Asian people are donners  3) What does this advert want people to do once they've seen it (the 'call to action')?  the adverts encourages more coloured people (eg - black and Asian ) as only 3% of coloured people are donners also  at the end of the advert the three chairs could represent the three races indicating that there is a place for all  4) Why is the advert called 'Represent'?  the advert is called represent as it wants more coloured people to represent their culture and support others of the same race as ...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). EBI - revise film CSPs some errors in you response you also need to work on your approach to extended  2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:1 Q2:0 Q3:4 Q4: 2 Q5:2 Q6:6 Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any media terminology wrong in the assessment you can make a note of it here. need to add more information as well as more media codes and terminology and cant make silly mistakes   3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did yo...

1  ) What   key conventions   of TV advertising can you find in the Galaxy advert? narrative - the create a story about helping a woman reach her journey sound - old 1950 soundtrack for older audience  call to action - galaxy helps solve problem they are reaching out  Mise en scene / actor - they use CGI to use Audrey Hepburn   2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan "why have cotton when you can have silk" this is saying why have other bad chocolates when you can have galaxy also they refer themselves as silk a luxury material  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  AH is a 1950s actor galaxy used her because many elderly people know AH meaning they are trying to reach their target audience which is elderly people  4) What is intertextuality? When one media text refers ...

1 ) What year was the advert produced? 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were represented as the weaker sex negative character traits such as excessive emotion lack of intelligence and madness 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It shows cleanliness and that the product is effective and makes the white bright but the font is also in a comic book style   4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Makeup - women's makeup were supposed to be clean. As well as with hair that it has to be perfect all the time whilst doing hard work at home and has to look pretty for the husband  clothing - wear normal cleaning outfit could indic...