CSP - KISS FM

1 - What is KISS FM's mission

KISS FM aims to deliver music and entertainment that reflects young audiences' lifestyles through radio, digital platforms, and live events

2 - What is the target audience for KISS FM?

Mainly aged 15 to 34, KISS FM targets a young, music-loving audience interested in pop culture and digital media.

3 - How does KISS use digital media and technology to reach its audience?

KISS uses social media, streaming, apps, podcasts, and on-demand content to stay accessible and relevant to its audience

4 - What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?

KISS Fresh plays new hits; KISSTORY features throwback tunes. Both are available via DAB radio, the KISS Kube app, and online streaming.

5 - What are the different ways audiences can actively engage with the KISS radio brand?

Listeners can join competitions, interact through social media, and message or call during shows.

6 - Are listeners to the KISS Breakfast Show active or passive?

Most are passive, enjoying the content while multitasking, though some actively take part through social media or live segments 

7 - what audience pleasures are offered by the KISS FM Breakfast Show (Jordan & Perri)?

Using Blumler and Katz’s theory:

Entertainment – fun and energetic content
Personal relationships – connection with the hosts
Social interaction – shout outs and audience participation

8 - How have audiences changed in how they listen to music and radio since the 1960s?

People now listen on phones, apps, and smart devices, often alone and on-demand, unlike the shared, fixed listening of the 1960s.

9 - How does the KISS FM Breakfast Show contrast with Tony Blackburn's 1967 Radio 1 Breakfast Show?

Blackburn’s show was more formal and traditional, while KISS is modern, informal, and aimed at a younger, digital-savvy audience

10 - Use Stuart Hall’s Reception Theory to offer a preferred and oppositional reading of the KISS FM Breakfast Show.


Preferred: Viewers enjoy the energy, humour, and relatable hosts.

Oppositional: Others may find it too loud, fast-paced, or targeted at a narrow age group.

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