Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies.

2) What is I, Daniel Blake about?

'I Daniel Blake' is about a man who works a joiner and is pleading for help following a concerning illness someone he cares about is suffering from.

3) Who directed I, Daniel Blake and why is this important?

Daniel Blake was released in 2016 and was directed by Ken Loach and this film is specifically important as it  was rated by the BBFC as a 15.
ken loach is also a successful film director and is quite famous 

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

  • Film was premiered not in London, but Newcastle (where the film is set) to gain local support. 
  • The then Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
  • i Daniel Blake was projected onto the Houses of Parliament (guerrilla marketing) and in various cities


5) What unusual or creative marketing methods were used to get audiences talking about the film? 

Organise free (or 'pay what you can') screenings and talks in community centres across the UK 

  • i Daniel Blake was projected onto the Houses of Parliament (guerrilla marketing) and in various cities


6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

 We know some of the funding it received (eg £300k from the BFI) and can estimate it to be around £2 million. it also made £11million from box office 

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

British film industry gave £300k for the production of Daniel black 

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

Daniel Blake’ was awarded a 15 certificate by the British Board of Film Classifications (BBFC). this is because the bad language and its frightening and intense scenes 

9) What aspects of the film contributed to the film's age rating?

Daniel Blake’ was awarded a 15 certificate by the British Board of Film Classifications (BBFC). this is because the bad language and its frightening and intense scenes 

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

I believe Daniel Blake was a success as the production of Daniel Blake costed £2 million but the film made a shocking £11 million they 5x the amount spent for the production this is said to be ken loaches best film while on the other hand black widow was Disney's worst film as the production of black widow costed around  £200 million but only made a little of £379 million this is bad compared to other Disney films which make around £1 billion profit 

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