Advertising CSP 1: OMO print advert

1) What year was the advert produced?

1950

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

They were represented as the weaker sex negative character traits such as excessive emotion lack of intelligence and madness

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

It shows cleanliness and that the product is effective and makes the white bright but the font is also in a comic book style  

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Makeup - women's makeup were supposed to be clean. As well as with hair that it has to be perfect all the time whilst doing hard work at home and has to look pretty for the husband 

clothing - wear normal cleaning outfit could indicate she does not go out and just says at home cleans as she is meant to 

lighting - the advert only uses bright and bold colours such as red blue and white this is to get the audiences attention and make the advert and product more appealing to the consumer  

5) Why is a picture of the product added to the bottom right of the advert? 

To give the audience a visual representations of the actual product so they are more pulled into buying the product
and can remember what it looks like when going for shopping 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

Thee connotations of the chosen colours in the advert is that these colours were used to represent 10 years past from ww2 and refers top the the flag of the USA/UK

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples. 

They use persuasive language to encourage the audience to buy the product  as the repeat bright and white  to empathies the the conditions of the item. In addition they also state "millions of women" it refers to the business using the bandwagon idea to pull in customers 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. 

some representation of woman can be they are always cleaning and happy from the hard work in the kitchen as they enjoy it

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955? 

The preferred reading of the advert is that woman should buy the product as millions of woman have loved the product can also be used as a gift for woman as woman from the 1950 would be interested 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
 
 They might feel offended as it includes a specific gender to represent/ post their products they could feel target but mostly powerless as they cant do anything about it now a day this would be look at very negatively 

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