advertising and marketing key conventions

 Part 1: Skittles advert analysis


1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

picture - the picture shows the type of product it is the picture shows us that it is some sort of candy with many different flavours as seen with the many different coloured skittles this is done to make the product more Appling to the consumer  

background - the background is a rainbow made from skittles this is done to show the many different flavours and colours and to show the actual product and how it looks they have also used the brightest colours this also refers to the slogan taste the rainbow 

slogan - taste the rainbow is skittles slogan this simply refers to the many different colour that can be found in the packet this also make it more interesting to the consumer as they wonder what it taste like this also refers back to the image 

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

  • mage and colour scheme 
  • Slogan
  • Established brand identity 
  • imperative 
  • image / background 

Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience



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