Tatler: case study blog tasks
Introduction - Tatler Media pack 1) Look at the Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? they introduce the magazine as fabulous and is presented for the rich as they do a call to action by saying "rifle shot to the riches readers "this calls out high upper class as this shows tatler as a expensive high quality brand and loved by the rich as they say "they love to shop " 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Key Demographics Age - 41 Gender - Women AB - 83% HHI - £261,572 % of those living in London - 70% the demographics show average readers are wealthy woman who live in London who love to spend money shopping on expensive clothes...