Tatler: case study blog tasks

 Introduction - Tatler Media pack


1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

they introduce the magazine as fabulous and is presented for the rich as they do a call to action by saying "rifle shot to the riches readers "this calls out high upper class as this shows tatler as a expensive high quality brand and loved by the rich as they say "they love to shop"

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Key Demographics

Age - 41
Gender - Women
AB - 83%
HHI - £261,572
% of those living in London - 70%

the demographics show average readers are wealthy woman  who live in London who love to spend money shopping on expensive clothes  

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers love fashion clearly the expensive kind as around 843 million was spent on fashion last year also one tatler magazine is £9 for 6 issues this shows the high quality as most magazine are much cheaper this shows it value

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

Travel Guide - readers who are likely to go on expensive holidays
Weddings - readers who can get engaged and to spend massive amounts of money on the arrangements
Beauty & Cosmetics - readers rather care about her looks and buy additional features to fit in with the modern class.
Spa Guide - is for readers that love to relax 

Media language


1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

Serif title and sans serif , the serif gives off the idea that the tatler magazine is quite posh and is linked to royalty. The sans serif is linked to modernity which connotates a new edgy feel.
its shown in the title aswell as the main cover lines 

2) How do the cover lines appeal to the Tatler target audience?

the cover lines talk about 
  • They mention big names
  • they reference politics
  • It talks about the EU and England
  • It references royalty
  • references high quality and expensiveness

3) What are the connotations of the Tatler colour scheme on this particular front cover?

the main image is a woman is white dress with the colours blue red white this links to the union jack flag which is a reference to the cover line about the EU and Brexit.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The central image is of Emma Weymouth who is well known and part of the aristocracy.
It looks like it is set in an expensive looking garden
her dress stands out against the background and is rather unusual due to the colours and design.


Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Weymouth - she is a member of the aristocracy
Boris Johnson - references politics
Royal family - loved by the target audience and shows the importance of the magazine

this brings interest into the magazine 

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

4) Are there any stereotypes being reinforced or subverted? How? Why?


Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

3) What audience groups might be offended or insulted by the front cover of Tatler? 

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

Comments

Post a Comment

Popular posts from this blog

camera work

Image
  camera work  wide shot - we see a view of the old lady from behind her which shows us her the whole body and the place she is in this could make us believe that something bad is going to happen to her and could show how small and weak she is in this video as she is powerless medium shot - this is a medium shot as it is at the waist height and her figure in the size of the frame this could show that she is a main person in the show as her whole body is shown in the shot and could give suspense to what is going to happen next  close up shot - this is a close up shot as it shows her face and nothing else this is a very important shot as it shows her worry and distressed in her face this is can show her feeling to the audience and how much she cares for doctor who       low angel shot - this is a low angel shot as we see her whole body and this could show how much power she has and how important she is to the plot of the story as not many characters...
Read more

film industry - marketing

  1 ) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?  during the time of this article there are currently 22 marvel films this is the shared place where all  comic book characters are set. 2) How much money have the MCU films made in total according to this article? MCU are the most successful film company/franchise ever making over $18.2bn and £13.7 , external  making more than $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? at the time marvel was going bankrupt from selling film right of spider man and the x men but still owned the right to other characters like ironman hulk and thor so they decided to combine them into one series  4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? film right of Spiderman was sold to Sony  However, Sony and Marvel have now agreed a partnership that allows Tom Holland's Spider-Man to appear in MCU films whil...
Read more

Advertising CSP 3: Represent NHS Blood campaign

  1) What is an advertising campaign? . An advertising campaign is a series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or of the brand itself.  2) What is the objective of the NHS Represent campaign?  the NHS objective is to gain awareness for the people who suffer from anemia their goal is to increase the amount of coloured people who are donners as only 3% of black and Asian people are donners  3) What does this advert want people to do once they've seen it (the 'call to action')?  the adverts encourages more coloured people (eg - black and Asian ) as only 3% of coloured people are donners also  at the end of the advert the three chairs could represent the three races indicating that there is a place for all  4) Why is the advert called 'Represent'?  the advert is called represent as it wants more coloured people to represent their culture and support others of the same race as ...
Read more