introduction to music videos

1) What are the key conventions of music video?

key conventions are movement – often fast paced either in terms of actors, camerawork or editing

2) What is intertextuality?

when one media text refers to another media text

3) When did music videos first become a major part of the music industry?

Music videos became a major part of the music industry in the early 1980s, largely due to the launch of MTV (Music Television) on August 1 1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

music television was launched in 1981 in the 1980s and 1990s big budgets were spent on producing innovative and creative music videos

5) How are music videos distributed and watched in the digital age?

in the digital age many music videos were distributed and watched through YouTube and it was accessible to all