OSP: Language and Representation Blog Tasks

 Language


1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Logo ,navigator ,Home page, central image

Banner image, profile pic, bio, retweets, logo, links

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Links, Brand Identity, Retweets

these also him to bring his audience attention to his website and further promote it 

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Links, Brand Identity, @

also her brand names are versions of her name or initials 

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

He experienced the struggles himself making him feel closer to his audience allowing them to connect to him allowing further trust in him as a influencer 

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

She use make up in her profile picture promoting brands, also links also her brand names are versions of her name or initials which allows them to bring further attention to their brand 


Representations


1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Costume - Central image - Formal suit (class) gives a sense of professional and upper class 

photos and gifs - background - football shows his personality and his passion 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

Charity work, retweeting utd foundation he did this to promotes the charity's this shows his audience that he truly does care and not just doing it fir the fame 

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

He rose up from a low social class and turned to helping the class he grew up in although he has become a rich influencer 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Online presence only exists for money as her social profile only contains her brands and indorsements 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Reinforces expectations of looks for women and how they should wear makeup and dress nice always 

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