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Showing posts from January, 2025

Advertising CSP 2: Audrey Hepburn Galaxy advert

1  ) What   key conventions   of TV advertising can you find in the Galaxy advert? narrative - the create a story about helping a woman reach her journey sound - old 1950 soundtrack for older audience  call to action - galaxy helps solve problem they are reaching out  Mise en scene / actor - they use CGI to use Audrey Hepburn   2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan "why have cotton when you can have silk" this is saying why have other bad chocolates when you can have galaxy also they refer themselves as silk a luxury material  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  AH is a 1950s actor galaxy used her because many elderly people know AH meaning they are trying to reach their target audience which is elderly people  4) What is intertextuality? When one media text refers ...

Advertising CSP 1: OMO print advert

1 ) What year was the advert produced? 1950 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were represented as the weaker sex negative character traits such as excessive emotion lack of intelligence and madness 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It shows cleanliness and that the product is effective and makes the white bright but the font is also in a comic book style   4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Makeup - women's makeup were supposed to be clean. As well as with hair that it has to be perfect all the time whilst doing hard work at home and has to look pretty for the husband  clothing - wear normal cleaning outfit could indic...

gender stereotypes in advertising

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  1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  in my 3rd 1950 advert the stereotype of women in that they enjoy cleaning and are expected to work as housewife as they are inferior to males and this is the best gift u could give a woman  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples in the 2000 we now see woman as equal to men this is shown when cleaning company (1st advert) now use men instead of women to show the equality between ...

advertising and marketing key conventions

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  Part 1: Skittles advert analysis 1 ) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. picture - the picture shows the type of product it is the picture shows us that it is some sort of candy with many different flavours as seen with the many different coloured skittles this is done to make the product more Appling to the consumer   background - the background is a rainbow made from skittles this is done to show the many different flavours and colours and to show the actual product and how it looks they have also used the brightest colours this also refers to the slogan taste the rainbow  slogan - taste the rainbow is skittles slogan this simply refers to the many different colour that can be found in the packet this also make ...