Advertising assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

www -- clear and detailed response to the galaxy csp with lots of relevant media theory terminology

ebi -- revise advertising convention revise how different csps reflect different contexts consider how nhs repersents race and ethnicity

 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1
Q2: 3
Q3: 2

Q4: 9

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

-- Satisfactory knowledge and understanding of contexts and their influence

on media products and processes, demonstrated by some appropriate

explanation of how contexts are reflected in advertisements.

-- Some appropriate reference to the OMO advertisement is present but it is of

limited effectiveness.

-- Specialist terminology is sometimes used inappropriately and with limited

effectiveness.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

-- Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a MacBook with mise-en-scene emphasising her power and authority (e.g. costume, pose, expression, setting).

-- Black female scientists shown towards end of advert subverts typical stereotypes of race/ethnicity in the media.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

-- Intertextual references to Roman Holiday and Breakfast at Tiffany’s help to create the Hollywood glamour that Galaxy are trying to communicate through the CGI Audrey Hepburn. The ‘chauffeur’ looking similar to Gregory Peck also reinforces this.

-- Sound: The use of ‘Moon River’ is another intertextual reference to Audrey Hepburn’s films. The style of music also helps Galaxy establish their key message of ‘silk over cotton’.