Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 Audience


1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys audience: Mostly young (teens to 20s), into indie/rock, found them through online sharing and live gigs.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures in the video: Nostalgia, youth identity, raw performance energy.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

Opening studio shot (realistic vibe), close-up of Alex Turner (fan connection), energetic performance (live gig feel).

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Fans shared music online (MySpace, P2P), building hype.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Fans see the band as real, down-to-earth, relatable.


Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

Built fanbase through live gigs, word-of-mouth, and online sharing.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Arctic Monkeys grew without traditional label support, just fan sharing.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Arctic Monkeys grew organically; BLACKPINK was formed by a big label.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Domino Records, debut album sold 360,000 copies. Chose indie for creative freedom.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

Positive for new artist discovery, but negative due to lost revenue from piracy.

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