BLACKPINK - How You Like That: Blog tasks

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

blinks - teenage girls and young women from Philippines and Indonesia 

2) What audience pleasures are offered by the music video for How You Like That?

  • Diversion: music video conventions – performance, effects, fast pace etc.
  • Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
  • Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
  • Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

0:44 seconds - It shows the whole BLACKPINK band in their most popular choreography and they all look beautiful and stunning.

1:41s seconds - they are all in the music video wearing flashy clothes and presenting a iconic dance on an iconic set.

0:19 seconds - Jennie is most biased and she is wearing a very sparkly and beautiful outfit.

4) How was the How You Like That music video marketed and promoted to the audience?

proceeded by teasers
a reality show
dance performance video

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-POP is a global phenomenon as they were selling out arenas across the UK and USA as well as in the East. They played inside Wembley Arena in 2019 as well as huge US music festival Coachella. 

Industry

1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world.

Records Broken:

  • 1.1 First winner of Best Metaverse Performance at the MTV Video Music Awards.
  • 1.2 First K-pop group to reach No.1 on the UK albums chart (female)
  • 1.3 First K-pop group to reach No.1 on the US albums chart (female)
  • 1.4 Most streamed female group on Spotify.
  • 1.5 Most viewed music channel on YouTube (group)

2) What other successful artists have YG Entertainment created? You may need to Google this

Current artists include Eun Ji-won, 2NE1, AKMU, Winner, Black pink, Treasure, and Baby monster.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technology lets people watch music videos anytime they want online instead of waiting for them on TV.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK and K-pop are global because they reach fans worldwide through the internet and mix different cultures

5) How are UK-based music videos regulated and what types of content require warnings? 

in the UK music videos are regulated by the BBFC and online platforms. Videos need warnings if they show violence drugs strong language sex or dangerous behavior

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