magazine and music video assessment LR

 Magazines and Music Video assessment learner response: blog tasks

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

www - secure knowledge of magazine conventions fair attempt at analysing how the tatler csp communicates meaning to the audience 

ebi - read each question carefully could cost you a lot of marks revise arctic monkeys csp in relation to identity  

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2
Q2: 5
Q3: 0

Q4:2

Q5: 1

3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

• the fact cover star Emma Weymouth is mixed race suggests that Tatler is moving with the times and responding to cultural changes in Britain around gender
• the stylised serifed font of the masthead contrasts with the sans-serif fonts used elsewhere signifying a well-produced, easy-to-read product that has been designed to be a pleasure for the audience to read
• a conventional women’s magazine layout with a combination of main image and cover lines. It is a busy front cover suggesting the magazine is packed with content, but the cover lines are quite neatly presented in two distinct columns and are grouped around the centre

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

• Some of the paparazzi photography is designed to make them look like ‘normal’ people so readers can identify with them or feel closer to them.
• Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more working class backgrounds so again creating a point of contact with a working or middle class audience.
• Focuses on celebrities’ relationships – ‘double life’, ‘secretive star’, ‘baby daddy’, ‘Giovanna’s heartache’ etc. Suggests these are important developments audiences want to hear the latest on.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

• music videos might represent artists as role models that fans can aspire to be like thus allowing the audience to gain a sense of identity. The band are represented as ‘everyday lads’ with typical clothes, costumes, acne. They make eye contact with each other and look to be having a laugh. The audience might feel they are achievable role models

•  music videos might include shots of fans and artists interacting, giving the fans another role model or group to relate to, as they see people like themselves on screen. It is unclear if the spectators seen at the side are crew members or friends or fans, as they are very relaxed when watching such an up tempo, frenetic performance. This might represent the laid-back relationship between the fans and the band

• the performance element of most music videos directly addresses the viewer with the artists, connecting with the fans through use of close-ups and breaking the fourth wall. The drummer winks and mugs to the camera and the band laugh and gurn as they ‘perform’. The audience has a sense they are seeing the ‘real’ Arctic Monkeys as they are not putting on an act

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer?

• BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

• The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos) and a reality show (24/365 with Blackpink, available on YouTube). 

• K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella.