OSP: Rashford & Kardashian - Audience and Industry

 Audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

Marcus Rashford  target audience is young aspiring footballers and Kim Kardashian target audience are your females that are interested in beauty and celebrity life styles 

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

Talks to them directly through tweets
Includes products he thinks they should buy
posts pictures of him helping communities

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

Marcus Rashford has an average engagement rate of approximately 3.05% to 3.38%

Kim Kardashian has an average engagement rate of approximately 0.15% to 0.27%

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).

this is him promoting a person donating food to a local food bank he retweeted with a fire emoji shows his passion for helping 

5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

Info - Kim - find out about her life
         Marcus - find out about his life and career

personal relationship - Kim - may support her journey
                                    Marcus - May support his team

personal identity - Kim - may use her brand
                              Marcus - may support his team

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

Preferred reading (people who support Rashford/Kardashian):

Marcus Rashford wants people to engage with him so that he can help other people,
Kim Kardashian wants to influence people to be like her and look like her

Oppositional reading (people who criticise Rashford/Kardashian):

some audiences may criticise Rashford and say that him helping people could be him using it so that more people can like 
Kim Kardashian-fake images of herself and she wants to downgrade people so that they can look like her


Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

Marcus Rashford net worth is 80 million and Kim Kardashian is 1.7 billion

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

Kim Kardashian SKIMS. Arguably the most popular brand the Kardashians ever created was Kim Kardashian and Jens Grede's shapewear brand SKIMS. Founded back in 2019, the billion-dollar company has become a staple in so many people's closets.

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

X (formerly Twitter) is owned by X Corp, which in turn is owned by xAI, both controlled by Elon Musk. The platform makes money mainly through advertising and premium subscriptions like X Premium. In 2024, it generated about $1.25 billion in adjusted EBITDA, but because of heavy acquisition-related debt, its actual net profit is likely much lower.

Instagram is owned by Meta Platforms, led by Mark Zuckerberg, who holds the most voting power. Instagram earns money primarily through targeted advertising, plus smaller streams like shopping and creator tools. Meta as a whole made $62.36 billion in net profit in 2024, almost all of it from its “Family of Apps,” which includes Instagram.

4) What are the worries about Instagram’s negative effects?

their are lots of edited and filtered photos this causes young people to judge themselves and become self conscious 

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

platforms use filters and bans Rashford talks about abuse because he gets a lot and doesn't want other to be affected by it 

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

The Online Safety Act 2023 (the Act) is a new set of laws that protects children and adults online. It puts a range of new duties on social media companies and search services, making them more responsible for their users’ safety on their platforms. The Act will give providers new duties to implement systems and processes to reduce risks their services are used for illegal activity, and to take down illegal content when it does appear. 

 


Comments

Post a Comment

Popular posts from this blog

Magazines: Heat CSP

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? - - - 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? 4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.  Media language 1) How are the cover lines written to make the audience want to buy the magazine? 2) What are the connotations of the  Heat  colour scheme on this particular front cover? 3)  How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.) 4) What differ...
Read more

gender stereotypes in advertising

Image
  1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  in my 3rd 1950 advert the stereotype of women in that they enjoy cleaning and are expected to work as housewife as they are inferior to males and this is the best gift u could give a woman  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples in the 2000 we now see woman as equal to men this is shown when cleaning company (1st advert) now use men instead of women to show the equality between ...
Read more

Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies. 2) What is I, Daniel Blake about? 'I Daniel Blake' is about a man who works a joiner and is pleading for help following a concerning illness someone he cares about is suffering from. 3) Who directed I, Daniel Blake and why is this important? Daniel Blake was released in 2016 and was directed by Ken Loach and this film is specifically important as it  was rated by the BBFC as a 15. ken loach is also a successful film director and is quite famous  4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. Film was premiered not in London, but Newcastle (where the film is set) to...
Read more