Jasveen's blog

music video - index  Arctic Monkey Black Pink 

  Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Arctic Monkeys audience : Mostly young (teens to 20s), into indie/rock, found them through online sharing and live gigs. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures in the video : Nostalgia, youth identity, raw performance energy. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? Opening studio shot (realistic vibe), close-up of Alex Turner (fan connection), energetic performance (live gig feel). 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? Fans shared music online (MySpace, P2P), building hype. 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video? Fans see the band as real, dow...

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? blinks - teenage girls and young women from  Philippines and Indonesia  2) What audience pleasures are offered by the music video for How You Like That? Diversion: music video conventions – performance, effects, fast pace etc. Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members. Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen. Surveillance: Western audiences gain knowledge of Korean music and culture. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  0:44 seconds - It shows the whole BLACKPINK band in their most popular choreography and they all look beautiful ...

1) What are the key conventions of music video? key conventions are  movement – often fast paced either in terms of actors, camerawork or editing 2) What is intertextuality? when one media text refers to another media text 3)  When did music videos first become a major part of the music industry? Music videos became a  major part of the music industry  in the  early 1980s , largely due to the launch of  MTV (Music Television)  on  August 1 1981 4) What launched in 1981 and  why  were music videos an important part of the music industry in the 1980s and 1990s? music television was launched in 1981 i n the 1980s and 1990s big budgets were spent on producing innovative and creative music videos 5) How are music videos distributed and watched in the digital age? in the digital age many music videos were distributed and watched through YouTube and it was accessible to all

  1) Type up your WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  www -- clear and detailed response to the galaxy csp with lots of relevant media theory terminology ebi -- revise advertising convention revise how different csps reflect different contexts consider how nhs repersents race and ethnicity   2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 Q2: 3 Q3: 2 Q4: 9 3)  Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.  -- Satisfactory knowledge and understanding of contexts and their influence on media products and processes, demonstrated by some appropriate explanation of how contexts are reflected in advertisements. -- Some appropriate reference to the OMO advertisement is present but it...